How Much You Should Charge to Teach Yoga

Aside from the physically strenuous postures, establishing the cost of a yoga session is one of the challenges for a yoga instructor. This is mostly because a yoga business operates in a very different way than other businesses. Furthermore, the rivalry in the yoga industry can be fierce, making pricing strategy challenging. 

Yoga instructors often charge between $5 and $10 per student while yoga studios charge at least $20 for a drop-in yoga class. These amounts are subject to fluctuate based on the teacher’s level of experience and credentials, the number of pupils, and the expenditures.

When pricing for teaching a yoga class, a decent rule of thumb is to charge at least $5 per student per class. However, class fees might vary substantially depending on a variety of factors, which I’ll go through later. Aside from the factors that impact the amount, I’ll focus on class pricing for rookie teachers and online yoga courses in this post.

Factors that Influence Your Pricing 

Yoga instructors can establish how much they must charge for a yoga lesson based on the following factors:

How Much You Should Charge to Teach Yoga
  • Experience and Qualifications: Your degree of knowledge and certifications might have a considerable influence on the price of your lesson. This does not imply that you have to be a teacher for many years prior, as experience may be gained in a variety of ways, such as trying out various forms of yoga. Essentially, the more experience you have, the more credible you become, and the higher your class prices may be.
  • Competitors’ Pricing: A yoga business, like any other, can price its services based on its competition. This is also referred to as competitive pricing, and it is a common and effective pricing technique. Having said that, I still recommend that you develop class pricing based on your rivals’ experience levels.
  • Studio Expenses: You must ensure that all of your expenditures are covered and that you have a profit to make a livelihood. While deciding how much to charge for your lessons, ask yourself this question: Does the amount cover my utility bills, studio rent, insurance, business supplies, and so on? 

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Class Pricing for Beginner Teachers 

Pricing classes is one of the most typical problems for novice teachers. While teaching yoga does not require any type of certification, you will be competing with teachers who have been teaching yoga for a long time. It’s reasonable to consider giving lower costs because you’re fresh in the market. 

You can begin by charging $5 per student per class. However, this might vary based on your costs and other factors discussed earlier. For example, if you don’t have much expertise but your studio has high-quality facilities, charging a little bit more is reasonable.

This provides a fine balance between gaining experience and squandering your time by earning nothing and ending yourself in debt. Though this may appear to be a significant STRETCH, it will greatly assist in making your lessons worthwhile in the future and establishing your business properly.

Charge for an Online Yoga Class

How Much You Should Charge to Teach Yoga

As technology advances, so, too, will the demand for online yoga courses. According to data, online yoga classes will have the greatest CAGR of 12.3% between 2021 and 2027. With that, we can expect more yoga teachers to opt to teach yoga online. But how much should they charge?

Taking all aspects into account—competitor pricing, studio expenditures, and degree of expertise—you should be able to arrive at a price that works for you. Eventually, it should be a price that is both comfortable for you and sustainable for your yoga studio. 

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Pretty much across the board, how much you should charge for teaching yoga will depend on the following factors: your expertise and qualifications, the price of your competitors, and your expenditures. Yoga teachers, especially beginners, must consider these factors when determining how much to charge for a yoga lesson, whether in-person or online.

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Frequently Asked Questions 

How can freelance yoga instructors increase their earnings?

A freelance yoga instructor might begin offering private courses to gain additional cash. That is the first practical approach. Following that, the instructor can teach yoga in areas with larger crowds, such as local universities or business events. In addition, the teacher might consider teaching yoga online.

How do you promote your yoga courses on the internet?

You may promote your yoga lessons online by doing the following: 1) establishing your target audience, 2) utilizing your social media accounts, 3) maximizing your website, 4) utilizing word-of-mouth marketing, and 5) utilizing the assistance of social media influencers.

How many hours of yoga training are required before you can teach?

The minimum amount of training necessary desired to begin teaching is 200 hours. After finishing such training, you can register as an RYT-200 with an international or local yoga organization. Please keep in mind, however, that a 200-hour RYT certificate is not required to teach yoga legally.

To learn more about starting your own Yoga Business check out my startup documents here.

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.