Teaching yoga is a fun, life-changing, and really FLEXIBLE way to make a living. Having said that, if you don’t have students to instruct, the exact reverse may be true. You need to market your classes so that people interested in yoga–even those who aren’t–will want to sign up for your sessions and trust you to guide them through their yoga journey.
Five top ideas to advertise your yoga classes:
- Make Great Use of Social Media
- Launch a Bring-a-Friend Program
- Host Yoga-Themed Events
- Attend Community Events
- Partner with Other Businesses
Nowadays, people have become more concerned about their physical and mental well-being. As a result, businesses in the health and wellness industry have been gaining a lot of attention. However, business owners still find it difficult to sustain, market, and make their businesses stand out. In this post, I’ll guide you through each of the fantastic advertising strategies that will almost certainly entice yogis to attend your yoga lessons.
Make Great Use of Social Media

Social media has been and will continue to be the favorite option for modern advertising. It’s where the majority of customers may be found, who are either engaging with other people or exploring brands. It is ideal to market your yoga lessons on social media since there are 4.74 billion people on social media across the globe as of 2023.
Here are some platforms that I highly recommend when advertising your classes:
- Instagram: Yoga is a visually appealing activity, making it ideal for Instagram. You could upload images of different positions, stills from your lessons, student portraits, and so forth. You can also make use of Reels, which have recently become trendy. You can, for example, publish short clips of your practices, yoga tips, and other content.
- Facebook: This is still one of the most popular social media platforms and the best place to communicate with the online community. For example, if a customer comments on one of your posts or direct messages your page, you can easily respond to them. You might also create a group to become more involved in your online community.
- Tiktok: This platform has taken over the online world. It’s similar to Reels in that you can post short videos about your yoga business. You could create short videos with yoga advice, skits, a tour of the studio, and other related content.
Launch a Bring-a-Friend Program
What better approach to increase your consumer base than to start a Bring-a-Friend program? This marketing effort is complemented by your regulars, increasing the likelihood of obtaining additional yoga students. According to one study, referral schemes are beneficial mostly due to their financial attraction, and referred clients are more valuable than other customers.
As an example, you might offer yogis a certain discount for each friend brought or quota they meet. You could also go the additional mile and make a session or a workshop completely free if a certain number of referrals is met. All in all, just make sure your incentives are enticing to make your program a success.
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Host Yoga-Themed Events

This is the simplest and most FLEXIBLE approach to promoting your yoga lessons because organizing an event is primarily determined by your preferences.
This is also an excellent advertising technique if you are new to the industry. For example, you can arrange a high-traffic launch celebration for your studio by simply inviting your family, your friends and their friends, and nearby businesses. If you’re already a seasoned yoga instructor, you may arrange an Open House to interact with yogi aficionados and possible partners.
Attend Community Events
In addition to organizing events, you may promote your yoga courses by attending events in your neighborhood. These community activities are perfect since they will draw a large attendance.
As an example, you could take part in a local charity event. This will promote the idea to your community that you are a yoga instructor who cares about them. Furthermore, knowing that a portion of their money will be donated to a worthy cause will undoubtedly encourage people to enroll in your yoga classes.
Partner with Other Businesses
Finally, collaborate with other businesses, particularly those that are indirect rivals. You could, for example, collaborate with nearby gyms. In this manner, you can market your yoga services to a wider audience with the assistance of a business that does not take away your customers.
Additionally, consider collaborating with a school to increase foot traffic to your studio by engaging the students. For example, you could demonstrate several yoga methods, explain their advantages, promote special deals you may have for new guests, and generate interest.
Conclusion

All in all, the five great ideas to advertise your yoga classes are as follows: 1) Use social media platforms like Instagram effectively, 2) Launch a Bring a Friend Program, 3) Host yoga-themed events like an Open House, 4) Participate in community events, and 5) Partner with indirect competitors and a local school. Each of these advertising ideas will likely help you gain more yoga students.
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Frequently Asked Questions
Yoga taglines like “Yoga For Every Body and Mind,” “For a Balanced Mind,” “Stretch to Bring a Change,” “Revive Your Spirit,” and “For Your Inner Peace” are among the finest, catchiest, and most effective taglines for marketing yoga.
To promote yoga retreats, establish connections with other tourists and tour operators, and advertise your retreat to frequent travelers. Keep an eye on websites or pages that are geared towards yogi tourists or look into guest blogging on websites that combine yoga with travel.
To learn more about starting your own Yoga Business check out my startup documents here.
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.

Meet Shawn Chun: Entrepreneur and Yoga Fan
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online yoga business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a yoga business owner in public at a studio or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Yoga Business Boss: I want to help future yoga business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.