Just in the last ten years, technology has advanced significantly. We can do everything with a click of a button right from our computers or the swipe of a finger on our phones. Things we can do is watch, rent, and buy movies, grocery shop, holiday shop, and even order food. So why should your yoga business be any different? There are many online platforms that you can use to teach yoga.
There are five top online yoga teaching platforms; Zoom, social media, YouTube, CrowdCast, and Google Meet. There are some advantages of using online platforms to teach yoga. They allow accessibility, provide community, consistency, and happiness for homebodies.
These platforms make it easy to handle life and jump right into a meeting or a class. You can reach more clients through these platforms. These platforms allow clients to attend your courses from the comfort of their homes or even on vacation.
Zoom
Zoom is taking over the continent in a way people educate themselves and handle business. This software is downloadable as an app on any device (phone, tablet, laptop, or desktop). It is free to download and use up to a certain amount of participants on the call, meeting, or class. There are subscription plans that you can purchase to help better assist you.
Zoom has advanced significantly by giving the choices of personal or business plans. There are many options to help fit your needs. Zoom is free to sign up for just basic use. The free version does not allow you to record or saving recordings to the cloud. Some of the options available for the paid versions are recording your sessions, having a cloud to back up your sessions, and even allowing you to share files with others. Pricing for zoom can be up to $19.99/month depending on what features you need.
Zoom also allows you to multistream to YouTube, FaceBook, and Twitch. This allows you to reach more people. Zoom kind of reminds me of FaceTime because it is a two way video app that can be accessed on your computer, tablet, and phone. Allows you to be able to see and talk to one another.
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Social Media Streaming
Social media is evolving. It is becoming more common for events and social gatherings to be streamed on social media. Businesses are beginning to be created on social media, a massive advantage for teaching yoga. There are so many different social media platforms and each has unique features. You can create a free account with any social media platform (Facebook, Instagram, SnapChat, or LinkedIn).
Social media allows businesses to reach a lot of people at one time. You can go live, have a business page, and create groups or events. All of these options are great for your yoga business. You can give sneak peeks as to why people should join your business. You can have special pricing (early bird pricing) for people in your business group for any new events or services.
Social media platforms are now paying individuals for sharing content on their social media pages. Not only can you connect with new people on a free platform, but now you can make money networking on social media.
Here are ten reasons yoga instructors use social media as a teaching platform.
- Brand Awareness
- Drive Website Traffic
- New Students
- Collaborations
- Know Your Audience
- Engage with Your Students
- Manage Your Reputation
- Provide Customer Service
- Share Your Story
- Share Your Offer
YouTube
YouTube has been around for years and is everyone’s go-to whenever they need to learn something quickly. There are a lot of tutorials and how-tos on youtube and you can earn a few dollars just for sharing quick tips and tricks.
YouTube makes it so easy to get your content out in the world. You see, once you have recorded your video and uploaded it to your channel, your work is completed. All a person has to do is search for yoga classes, techniques, or tips and they can find your videos easily. The best part is that your audience comes to you.
YouTube allows you to schedule your videos, giving you time freedom and more flexibility with your work/life schedule. You can record all your videos in one day and schedule them to post when you want them to be visible. YouTube is a free service to use however if you like to watch a lot of YouTube videos you an subscribe for premium for $11.99/month. YouTube Premium allows you to watch videos ad-free.
CrowdCast
CrowdCast is a program that helps you organize events. At this time it is only accessible via computer and does not have an app available. CrowdCast allows you to multistream to YouTube and FaceBook. This a really cool feature as you are able to be on three platforms at one time.
CrowdCast is great to use because you are able to stream in multiple places at one time. It allows people to follow your profile and attend your events. Yoga instructors enjoy using this platform for this reason. The only downfall, is that you can not see your audience like you can when you are using Zoom. Your audience can ask questions in the chat as you are holding you webinar.
You are able to sign up for free and there is plans that can be purchased to better assist your business needs. Plans start as low as $34/month and be as high as $195/month depending on what features your business will require.
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Google Meet
Google Meet, formerly known as Google Hangouts, is another platform that is similar to zoom and crowdcast. Google Meet allows people to attend meetings, classes, and events without having to physically attend the meeting. At the beginning of 2022, Google Meet integrated with Google Duo, turning all three services into one service.
Google Meet can be accessed through the web, tablet, or phone with the google meet application. Google Meet allows for screen sharing and file sharing as well. Google has been around for twenty-four years helping everyone to get answers within seconds. Google Meet is making it super easy to connect for personal and business purposes.
Google Meet is a free service but if your needs exceed the free version features, you may need to upgrade to premium for $10/month. Google Meet allows you to stream to YouTube, but at this time not to any other platform. You are able to record sessions and save them to your Google Drive for later use.
A feature that caught my attention is that you are able to add your Google Meet events to your Google Calendar. When you add your event to your calendar a link will be added to your calendar. This feature allows you to click the link in your calendar and go straight to the meeting, no matter what device you are using.
Advantages to Online Yoga
Online yoga allows your audience to practice when it best fits in their schedule. It allows your audience to also have comfort in their home. Some people like to practice yoga in private and not so much with a group of people. Another advantage for your audience is that you can offer them courses at a cheaper rate then going to the yoga studio. For your homebody clients, this gives them the opportunity to be part of a community and help them become consistent with their yoga praticing.
There are many advantages for you as a yoga instructor as to why you should teach your yoga business online. First, as you are posting on the platform(s) of your choice, your audience will flock to you as oppose to you having to go out and find them. Yes, you will still have to do some marketing, but it will be easier if they can find you with the click of button, or swipe of a finger.
Another advantage that you will have is that you can pre-record your sessions and have them posted to the platform using a scheduling method. This will give you more time freedom and allow you to work when it is best for you.
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Frequently Asked Questions
Truthfully, there are so many platforms available and there is not a platform that is better than another. However, you want to use the platform that works best for you. You will want to choose a platform that is easiest for you to use. It is all about working smarter and not harder.
Honestly, there are so many streaming platforms. You can use any platform for teaching yoga. It is recommended that you stay current with the times. Technology is evolving every second and it is very easy to miss something with just a blink of an eye. The more you stay in the know, the more you can move your online yoga teaching forward.
To learn more about starting your own Yoga Business check out my startup documents here.
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.
Meet Shawn Chun: Entrepreneur and Yoga Fan
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online yoga business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a yoga business owner in public at a studio or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Yoga Business Boss: I want to help future yoga business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.