Yoga Studio Business Models: The Per Head Rate Approach

Opening a yoga studio is not just about creating a serene space for inner peace and physical wellness; it’s also a business venture that requires careful planning, including structuring your payment system. One commonly used method in the yoga industry is the “per head rate.” 

Here are some per-head rate examples for opening a yoga studio: Single-class at $15, a 10-class package for $120, monthly membership at $100, family/group rates, and enticing introductory offers. 

In this article, we will explore what a per-head rate is, its advantages and disadvantages, and provide you with some examples to help you decide if this payment structure is right for your yoga studio.

Understanding Per Head Rate

Per Head Rate, sometimes referred to as “per capita rate,” is a payment system commonly used by yoga studios. Under this system, customers pay a fixed fee for each class or session they participate in at your yoga studio. It’s a straightforward method for generating income, which is why many yoga studio owners opt for it.

The idea behind Per Head Rate is uncomplicated: the more people attend your classes, the more money your studio earns. For instance, if you charge $15 per class and have 20 people attending, your revenue for that class would be $300. This predictability in earnings can make financial planning and budgeting simpler for your studio.

Per Head Rate offers flexibility for both you and your customers. Your customers only pay for the classes they choose to attend, which is convenient for those with varying schedules or commitments. At the same time, as a yoga studio owner, it incentivizes you to attract more participants to your classes, thereby increasing your income.

Check out this article to learn more about the expenses involved in opening a yoga studio.

Advantages of Per Head Rate

Predictable Revenue

Firstly, it provides predictable revenue. This means that by knowing the number of classes your studio offers and the average attendance per class, you can accurately estimate your income. For instance, if you offer 20 classes a week with an average attendance of 15 participants, you can calculate your weekly revenue by multiplying the fixed rate per class by the number of classes and attendees. This predictability simplifies financial planning and budgeting, allowing you to manage your studio’s finances more effectively.

Per Head Rate also brings flexibility. Both studio owners and customers benefit from the pay-per-class model. Customers pay only for the classes they attend, making it convenient for those with changing schedules.

As a studio owner, this system encourages you to attract more participants to your classes, as a higher attendance directly translates to increased income, without relying on long-term contracts or commitments. This adaptability suits a variety of individuals and fosters a dynamic yoga community.


For customers, this payment model allows them to pay only for the classes they attend. This can be particularly appealing to individuals with busy schedules or uncertain commitments. Unlike traditional payment plans that require upfront fees or long-term commitments, the Per Head Rate system grants customers the freedom to choose and pay for classes as they go. It aligns with their specific needs and availability, making yoga more accessible and accommodating.

On the flip side, studio owners also enjoy flexibility with this approach. They are not locked into rigid contracts or membership structures. Instead, they can adapt to changing circumstances and customer preferences.

If certain classes become more popular, they can adjust schedules accordingly, attracting more attendees and increasing revenue. Conversely, if some classes have lower attendance, owners can evaluate and make necessary changes without disrupting long-term agreements.

In essence, the Per Head Rate payment structure creates an environment where yoga enthusiasts have the freedom to tailor their practice, and studio owners can adapt to meet their clientele’s needs. This mutual flexibility fosters a harmonious and thriving yoga community.

Incentive for Growth

The Per Head Rate payment system provides a built-in incentive for yoga studio owners to grow their business and maintain class quality. Under this structure, the number of attendees directly influences earnings, which motivates owners to focus on attracting more individuals to their studio.

As the number of participants in classes increases, so does the studio’s income. This financial reward encourages owners to put effort into expanding their customer base. They may employ various strategies, such as marketing initiatives, offering diverse class schedules, or introducing new yoga programs to draw in more people.

Furthermore, to maximize their income, studio owners are inclined to ensure the quality and appeal of their classes. When classes are well-liked and beneficial, they are more likely to attract a consistent group of attendees, further boosting earnings. Owners may invest in skilled instructors, maintain a comfortable and inviting environment, and actively engage with their yoga community to achieve this.

Explore the income opportunities that lie in being a yoga studio owner by checking out our article here.

Examples of Per Head Rate Structures

Let’s dive into a few examples of how a per-head rate can be structured:

Single-Class Rate

The Single-Class Rate is a straightforward and widely adopted payment model in the Per Head Rate system. Under this approach, customers pay a fixed fee for each yoga class they choose to attend. For example, you might set the rate at $15 per class.

This pricing structure offers simplicity and transparency for both yoga studio owners and customers. Studio owners can easily calculate their earnings based on the number of attendees in each class, multiplied by the fixed rate. Customers, on the other hand, appreciate the clear and uncomplicated payment process, as they only pay when they participate in a class.

The Single-Class Rate is a versatile option that suits various customer preferences. It accommodates those with unpredictable schedules, allowing them to pay per class without the commitment of a membership or package deal. Moreover, it gives newcomers the chance to explore different classes without a long-term financial commitment, making it a popular choice for yoga enthusiasts and beginners alike.

Class Packages

Class Packages are a smart and flexible approach within the Per Head Rate payment system. With this method, yoga studios offer packages that include a specific number of classes at a discounted rate. For instance, you might present customers with a package of 10 classes for $120, which averages to $12 per class.

The idea behind Class Packages is to encourage customers to commit to attending multiple sessions. By providing a discount for purchasing a package upfront, you incentivize them to invest in their yoga practice and your studio.

This arrangement benefits both customers and yoga studio owners. Customers enjoy a cost-saving opportunity, making it financially more attractive to commit to several classes. For the studio, it means securing revenue in advance, which aids in financial stability and forecasting.

Class Packages also promote customer loyalty. When individuals commit to multiple classes, they are more likely to become regular attendees and develop a stronger connection with your studio and its community.

Monthly Membership

Monthly Memberships represent a versatile and attractive option within the Per per-head rate payment system for yoga studios. Under this structure, studios introduce a monthly membership plan where customers pay a predetermined fixed fee, such as $100, in exchange for the freedom to attend an unlimited number of classes throughout that month.

The appeal of Monthly Memberships lies in their convenience and cost-effectiveness. Customers find them attractive because they can participate in as many classes as they want during the month without worrying about individual class fees. This not only makes yoga more accessible but also encourages regular attendance, as customers seek to make the most of their membership.

From a studio owner’s perspective, Monthly Memberships provide a consistent and predictable income stream. It also fosters customer loyalty, as individuals who commit to a monthly membership are more likely to attend regularly and develop a deeper connection with the studio’s community.

Family or Group Rates

Family or Group Rates are a thoughtful option in the Per Head Rate payment system, particularly for yoga studios that offer classes suitable for all age groups. This approach involves providing discounts when multiple individuals from the same family or group decide to enroll together.

The primary advantage of Family or Group Rates is that they encourage communal participation in yoga classes. When family members or friends can attend together at a reduced cost, it not only makes yoga more affordable but also strengthens the sense of togetherness and bonding.

For studio owners, this model can boost class attendance and revenue. When families or groups choose to practice yoga together, it can lead to a higher number of participants in each class. This not only fills classes but also promotes a welcoming and inclusive atmosphere within the studio.

Also, Family or Group Rates can be a selling point for the studio, attracting more customers who value shared experiences. It helps to diversify your clientele and promotes a sense of community within your yoga studio. Overall, it’s a win-win approach for both customers and studio owners.

Introductory Offers

Introductory Offers are a strategic marketing tool that can be highly effective in attracting new customers to your yoga studio. These special rates are designed to entice newcomers and provide them with an initial taste of what your studio has to offer. Two common types of introductory offers are offering the first class for free or providing a discounted rate for the first month of membership.

The idea behind these offers is to reduce the barrier to entry and make it more appealing for individuals who may be hesitant to try yoga for the first time or switch from another studio. By allowing potential customers to experience your classes at a lower cost or for free, you create an opportunity for them to discover the benefits of your studio and the value of your instruction.

From a business perspective, introductory offers can be an effective way to grow your customer base. They attract individuals who might not have otherwise considered your studio, and if they have a positive experience during their trial period, they are more likely to become loyal, long-term customers.


The per-head rate payment structure can be a win-win for yoga studio owners and customers alike. It provides a predictable income stream for your business while offering flexibility and affordability to your clients. However, it’s crucial to carefully consider the specific needs and dynamics of your studio and its community before settling on a payment structure.

Always keep in mind that fostering a welcoming and inclusive atmosphere is just as important as the payment system you choose. Ultimately, it’s the combination of great classes, dedicated instructors, and a fair payment structure that will make your yoga studio a thriving sanctuary for wellness seekers.

Frequently Asked Questions

What is the per-head rate payment structure for yoga studios?

The per-head rate payment structure, also known as the per capita rate, involves customers paying a fixed fee for each class or session they attend at a yoga studio.

What are the advantages of using a peper-headate payment system?

Per-head rate systems offer predictability in revenue, flexibility for both studio owners and customers, and incentives for studio growth by attracting more attendees.

Can you provide examples of per-head rate structures commonly used by yoga studios?

Certainly. Common per-head rate structures include single-class rates, class packages, monthly memberships, family or group rates, and introductory offers to accommodate various customer preferences.

To learn more on how to start your own yoga business check out my startup documents here.

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